Why is the generative principle gaining importance? Sure, the tools are out there in ever increasing abundance, but so are the tools for the more traditional approach. And yes, it’s tying nicely with the 3D print revolution. But again so is traditional modelling and design. I got to a point where I have the general shape of an idea, why it’s not just a fad, why it’s more than a fashionable, tech-savvy hipster thing, why it can be a form of art. I didn’t really get to making my point at the presentation, so here’s another go… a silent undercurrent in the evolution of human society.